At LUKAS SCHMIDT Wein, we view sustainability not as a trend, but as a deeply rooted attitude. For 11 generations, our family has cultivated vineyards in the heart of Franconia with passion and dedication – and with each generation, our sense of responsibility for our environment, our fellow human beings, and our future grows.

All our vines are organically grown. This is not only a matter of course for us, but also an expression of our deep respect for nature, which nourishes and sustains us. We consistently avoid synthetic pesticides and instead promote stable ecosystems, vibrant soils, and healthy vines through natural plant protection, greening, and diverse biodiversity. Our vineyards are habitats—for plants, animals, and people. Therefore, we cultivate them with the utmost care and appreciation to preserve not only the quality of our wines but also the beauty of our landscape for future generations.

For us, sustainability isn't a marketing tactic, but a mindset that's evident in every step of our work. That's why we deliberately refrain from printing our organic seal on our bottles. Our customers don't choose our wines because of a logo—they choose them because of the taste, the uncompromising quality, and our clear vision. Our wines tell their story not through seals, but through substance. Through depth. Through honest craftsmanship. Through values. We trust that true luxury isn't conveyed through certificates, but through trust and experience. And that's exactly what we demonstrate—with every bottle.

Tradition is our root, innovation our driving force. As 11th-generation winemakers, we carry a valuable heritage – and consciously combine it with the possibilities and mindsets of the 21st century. Modern cellar technology, digital solutions in viticulture, transparent communication, and a forward-looking brand strategy complement our traditional craftsmanship and allow us to produce wines that are unique.

We live our values of respect, decency, and equality – with our employees, partners, and customers. Many of our business relationships have existed for decades because they are built not on short-term gains, but on trust and a shared commitment. This attitude permeates all our decisions: from winemaking to communications, from label selection to event planning. We believe in quiet luxury, in lived authenticity – and in the goodness of our beautiful planet.